You know when everyone is going crazy about a book, or a film, or a band, and you just get sick to death of even seeing it mentioned, even by people you like or whose opinions you trust? And then you deliberately avoid paying attention to it because you're so annoyed by its very existence? That's sort of where I am with The XX at the moment - they're on the back of buses, pasted all over London, on every fanmix in every fandom, colonising t-shirts one hipster at a time like some sort of ironically transmitted disease, etc and so forth. So god damn them for writing such an amazing song as this one, a quiet, wary love song of the hopeless that, as someone wrote on songmeanings.net, "is really easy to ignore, but you listen to it carefully once and you're hooked again again." I like that 'again again'. I think it was probably a typing mistake, but it suits the song, which is like those pictures you see of girls you know are beautiful even though they're turned away, facing out into the somewhere else, having already given up on here and now.